Americord Sponsors Big City Moms' 11/2013 Biggest Baby Shower Ever
Offers Free Cord Blood Banking Raffle To Attendees in New York City
New York – November 11, 2013 – Americord is a sponsor at this year’s Big City Moms’ Biggest Baby Shower Ever, which will be held at the Metropolitan Pavilion in New York City on Wednesday November 13th. This is Americord’s fifth appearance at the event and once again the company will raffle off free cord blood banking to one lucky family.
Big City Moms’ Biggest Baby Shower Ever provides an engaging forum in which leading childbirth industry companies showcase their offerings to an audience primarily made up of new and expectant parents. In addition to learning about the companies’ offerings, attendees are able to take advantage of discounts, raffles, and giveaways of the most desired services and products.
“Big City Moms’ Biggest Baby Shower Ever is a fun and truly valuable event,” said Americord CEO Martin Smithmyer. “It gives us an opportunity to speak directly with parents-to-be, to talk about what we offer, and also to get a deeper understanding of how we can continue to offer the best service and value in the cord blood banking industry.” Unlike other leading cord blood banking companies, Americord’s marketing strategy relies predominantly on word-of-mouth referrals and direct interaction with parents-to-be. Largely as a result of its low-cost marketing approach, Americord is able to offer cord blood banking at approximately 50% lower cost than its competitors.
Big City Moms created the Biggest Baby Shower Ever event to give new and expectant parents an opportunity to interact personally with leading childbirth industry companies. This opportunity is very important to Americord since it has taken a strong stance against compensating doctors for referrals, and therefore is rarely featured in doctors’ offices nationwide. The information Americord provides to parents at the conference includes a side-by-side comparison of Americord and its competitors as well as a detailed list of Americord’s services. Americord has found that many expectant parents are surprised to learn that there is an equally high-quality but significantly more affordable alternative to the larger umbilical cord blood banks like CBR (Cord Blood Registry) and ViaCord.