Americord Registry Featured at New York Baby Show May 18-19th
Company Offers Chance to Win Free Cord Blood Banking
New York – May 13, 2013 Americord Registry is pleased to announce that it is attending the New York Baby Show at Pier 92 in New York City May 18th and 19th. The event will feature leading companies in the baby industry that will be showcasing the newest and most exciting products for expecting mothers and newborn babies. The event is an opportunity to engage representatives from companies to get the most accurate and up to date information on new products. It is also an opportunity to hear directly from other parents about products and services that they have experience with. At the event, not only will Americord be raffling off free cord blood banking, but company executives including CEO Martin Smithmyer will be available for a meet and greet with new and expecting parents for the duration to the event.
A component of Americord’s attempt to simplify cord blood banking is to dedicate a majority of its marketing resources to events like the New York Baby Show, where they are able to speak directly with parents. The company has also recently attended conferences in Florida and California and is looking for opportunities to expand its client outreach.
With nearly 5000 attendees and over 100 exhibitors already registered the New York Baby Show promises to be an important event for expecting parents. Some highlights of the event will be a Rosie Pope Pop-Up Shop, Nursery Giveaway, Free Stroller Cleanings, and a Stroller Test Track. Radio Disney and drugstore.com will both be featured and as always there will be lounges specifically for mothers and fathers to relax and meet fellow new and expecting parents.
Americord hopes to increase awareness of cord blood banking and help parents understand that cord blood banking can be affordable. By keeping sales and marketing costs down, Americord is able to provide cord blood banking for about half the price of its competitors while still exceeding the highest quality standards in the industry. As one of the fastest growing cord blood banks Americord is excited to use the event as a platform to promote its "Cord blood. Simplified." campaign.